Product Showcase #6
The Grammy Jacket

Client's Vision: Create a classic custom pea coat jacket for music industry V.I.P.s and the crew of the Grammy Awards. Unlike typical promotional product jackets, the Grammy Awards wanted this jacket to be decorated in subtle ways so that the 'jacket isn't a billboard', but remains recognizable as a custom Grammy Jacket to the recipients.

AWW's Custom Solution: We utilized our state of the art digital sublimation capabilities to create a step and repeat Grammy Awards icon pattern on the lining. We also added a custom Grammy Awards label, emboridery on the lining showing the Grammy Awards logo and telecast date, along with a tone-on-tone embroidery of the Gramophone on the back of the collar. The result was a jacket that had a high end retail feel that pleased our client.